Why Online Music Promotion Will Generate More Returns On Investment For Upcoming Artists Than TV and Radio Promotions

 

As independent artist or upcoming artist you should consider investing more in online music promotion like digital music promotion and distribution and less of traditional media promotions. Invest averagely in Radio DJ  and TV promotions and invest more in digital or online music promotion. Digital is the future. Here is why

1. INVESTING IN RADIO OR TV PROMO HAS LESS FINANCIAL RETURN ON MUSIC INVESTMENT IN AFRICA 

Stop investing more into Radio promos, they are fast losing relevance in the current music scene and they are not as effective as they used to be in the past. But  elsewhere in developed countries radio is vibrant for the music industry. But in our part of the world like Africa, investing in radio promotion is not worth the return on investment. 

Because most radios in Africa don't pay big royalties for playing your music or sometimes they don't pay at all. The royalties collection structures in Africa are poor and even in Ghana. Investing in radio wont be worth it in terms of financial returns. You can be famous for radio plays and TV but fame don't pay bills. 

Nasty C, AKA, Khaligraph Jones, Davido, Wizkid, Sarkodie and the rest are making more money online from music streams and YouTube than conventional media. It is through online music chart trends that some artists are getting book for big shows and brand endorsements. If your online presence is dull you are missing out on the opportunities it can generate. 

 2. BLOGGERS , ONLINE PROMOTERS, DIGITAL MUSIC PLAYLIST CURATORS ARE THE FUTURE FOR GENERATING MUSIC SALES 

Invest in Bloggers, Online Influences Promoters and Playlist curators on music streaming sites. How many of you artists can say a radio or TV played their song and the radio or TV  station sent them money through royalties, even if they pay the royalty distribution structures are not there to ensure you get paid. But you can attest to the fact that  YouTube streams and music platform streams payment structures are realistic and money is earned if you push the music hard online. 

3. IT IS THROUGH ONLINE MUSIC PROMOTION THAT MOST MUSIC IS DISCOVERED THESE DAYS

Now it is through the bloggers, online music trends and playlist curators on streaming sites that the Radio and TV stations even discover new music to play to their audience. Even fans now discover music more online than through traditional means. It is worth a lot more to invest in online promotion. 

4. MUSIC IS MORE DIGITAL NOW - STREAMING SITES AND DIGITAL STORES HAVE REPLACED SOME OF THE OLD WAYS OF MUSIC REVENUE GENERATION. 

Now music is more digital and online driven that turn table driven or TV driven. People are getting their music from digital stores, streaming sites and music blogs than getting it on radio, TV or elsewhere. The online charts are changing the trends in music revenue generation. You should consider digital music distribution and promotion. Revenue generation for music is now triggered more by your online music influence. Your music going viral online gives you high potential for show bookings and other revenue generation channels which wouldn't have been possible if you weren't relevant online. 

5. YOUTUBE IS CHANGING THE TRENDS IN MUSIC CONSUMPTION AND MUSIC REVENUE GENERATION - YOU SHOULD INVEST IN YOUTUBE VIDEOS 

Investing in online music promo like YouTube videos will be worth the investment. If you want to make it in the music industry these days you must invest in YouTube videos. 

Invest in shooting high quality and engaging videos and monetizing it on YouTube. Fans can also discover you on YouTube fast than through any other media channel. You don't generate much income when real world TV stations play your music videos. Sometimes they don't pay anything at all for playing your video. Even if they pay the structures are not there to make sure you get the royalties.

Independent artists should stop been desperate to get on TV and invest more on building a YouTube channel. 

WRAP-UP

Can you tell  how many radio stations played your music and you were paid in royalties. Royalties structures don't work in Africa. So you better get wise an invest in online music income generation. 

Summary 

Why Online Music Promotion Will Generate More Returns On Investment For Upcoming Artists Than TV and Radio Promotions

1. Investing In Radio or TV promo Has Less Financial Return on music Investment In Africa 

2. Bloggers , Online Promoters , Digital Music Playlist Curators Are The Future For Generating Music Sales. 

3. It Is Through Online Music Promotion That Most Music Is Discovered These Days 

4. Music Is More Digital Now - Streaming Sites And Digital Stores Have Replaced The Some of the Old Ways of Music Revenue Generation 

5. YouTube Is Changing The Trends In Music Consumption And Music Revenue Generation - You Should Invest In YouTube Videos 

Invest in digital music promotion and distribution. Digital is the future.

Written by Freshperry 

For Ghostwriter services for dope lyrics for your trap or hiphop follow me @freshperryrap on social media DM or WhatsApp +233242959119

Talk to Freshperry for advice if you want to become a musician or become a better musician or want online music marketing or promotion, advice, mentorship, coaching or management.